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Choice Hospitality (INDIA) Pvt Limited provides a complete spectrum of hotel operating and technical services.
Through its unique ‘PARTNERS FOR PROFIT’ philosophy, Choice Hospitality India provides a range of services for management and operation, for improving professional standards of the staff, and ultimately building up profits.

These services include:
  • Hotel development, project planning, technical and pre-opening services.
  • Reservations System
  • Sales and Marketing
  • Human Resources
  • Quality Assurance Inspections
  • Financial Planning
 
Reservations System
Choice's Internet home page on the World Wide Web, http://www.choicehotels.com, offers instantly updated rates, availability and detailed location, amenity and feature information for specific hotels. A 10 percent discount off regular rates is offered to Internet users by participating hotels. The home page features geo-coding, a search process that allows users to find hotels with available rooms by specifying any of more that 16,000 points of interest and a personalized point-to-point map program where users can chart specific routes. Users may book rooms directly through the home page or by calling the brand's toll-free number.
 
Worldwide Reservation System / Choice 2001
The CHOICE 2001 reservation system handles 21 million calls a year. It offers the most advanced technology in the lodging industry with an instantaneous worldwide link to all properties in the Choice system, as well as global distribution systems including Apollo, Datas II, Pars, Sabre and Amadeus.

The key features of Choice 2001 are:

  • The most advanced reservation system in the hotel industry
  • Instant reservation and confirmation world-wide
  • Systems interface with agents, airlines and global distribution systems
  • Supported by toll free telephone networks
  • Capability of ‘cross selling’. Offering the caller a Choice of four brands
  • Crossed the 1 billion mark in reservations last year
 

Domestic – Centralised Reservation System

Based at Choice Hospitality India headquarters, the Centralised Reservation System provides for efficient and instant reservation for all the properties located in India along with extensive support from the five Regional Sales Offices located in the key cities of the country.

 

Countrywide Tollfree Reservations

A significant industry first in India among mid-market hotels, our toll-free reservations system is state-of-the-art technology that allows domestic customers to obtain real time reservation confirmations across the chain at any time from anywhere in the country. In an age where speed of response is critical to sales success, this facility gives our chain a sharp competitive edge. The Choice Hotels India Toll-free Reservations number 1800 117 117 is accessible from all corners of the country at no cost to the customer.

 
Sales & Marketing

Choice Hospitality India promotes sales of hotels directly through Five Sales Offices in the key metropolitan cities of

  • Ahmedabad
  • Delhi
  • Mumbai
  • Chennai
  • Bangalore
  • Hyderabad
  • Pune

These offices are headed by professionals who target sales to the travel trade and the corporate sector, resulting in creating awareness, higher occupancies, revenues, and profits for the hotel.  In conjunction with the maintenance of Sales Offices and direct sales promotion, the head-office of Choice Hospitality India, located in Delhi also conducts a variety of marketing programs and promotions such as:

  • Collateral and graphic development
  • Public Relations support
  • Media Planning
  • Development of Marketing Plans
  • National and International travel trade negotiations
  • Printing of promotional literature
  • Sales support through the Regional Sales Offices
  • Participation at Trade Shows and Travel Marts
  • Marketing of properties through strong agents
  • Sales Blitzes
 
Human Resources

Choice Hospitality India offers a thorough ongoing programme across the country for training and human resource development. The salient features of Choice Hospitality India’s Human Resources Development Programme are:

  • need based training to cover behavioral, technical and supervisory skills
  • annual training seminar for senior executives by Choice Hotels International Representative
  • On-going training and manpower development programme at the corporate level
 
Quality Assurance Audits

Choice Hospitality India will conduct a Quality Assurance Audit in order to ensure a ‘fresh’ image for the hotel at all times with assured international standards.

  • Conduct quarterly Quality Assurance Audits
  • Conduct annual Quality Assurance Audits by Choice Hotels International representative
  • On site consultations and assistance with upgradation plans
  • Ensure cleanliness, hygiene and  maintenance
  • Compliance to mandatory requirements of Choice Hotels International
 
Finance & Accounts
  • Forecasting and analysis
  • Budget preparation – operating and capital
  • Internal Audit
  • MIS
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